^^^ it should sell but here's the problem with cars at that range, you cant finance it like a car loan, so you either have to have the 20 plus tax 22600 plus minor things , so they either have to dip into ther line of credit or have the bones to just buy it.
Hence why dealers now pretty much finace everything and with Ford offering 0% lots of people may not want to just dump that cash out easly.
Your right people will hammer him on the price happens with everything as everyone wants something for nothing.
if I had a extra 20 to blow I'd buy it with no haggle