Some interesting predictions

[Quicksilver]

>>
>> Very Interesting Predictions:
>>
>>
>> Auto repair shops will go away.
>>
>> A gasoline engine has 20,000 individual parts. An electrical motor has 20. Electric cars are sold with lifetime guarantees and are only repaired by dealers. It takes only 10 minutes to remove and replace an electric motor. Faulty electric motors are not repaired in the dealership but are sent to a regional repair shop that repairs them with robots. Your electric motor malfunction light goes on, so you drive up to what looks like a Jiffy-auto wash, and your car is towed through while you have a cup of coffee and out comes your car with a new electric motor!
>>
>> Gas stations will go away. Parking meters will be replaced by meters that dispense electricity. Companies will install electrical recharging stations; in fact, they’ve already started. You can find them at select Dunkin Donuts locations.
>>
>> Most (the smart) major auto manufacturers have already designated money to start building new plants that only build electric cars.
>>
>> Coal industries will go away. Gasoline/oil companies will go away. Drilling for oil will stop. So say goodbye to OPEC!
>>
>> Homes will produce and store more electrical energy during the day and then they use and will sell it back to the grid. The grid stores it and dispenses it to industries that are high electricity users. Has anybody seen the Tesla roof?
>>
>> A baby of today will only see personal cars in museums.
>>
>> The FUTURE is approaching faster than most of us can handle.
>>
>> In 1998, Kodak had 170,000 employees and sold 85% of all photo paper worldwide. Within just a few years, their business model disappeared and they went bankrupt. Who would have thought of that ever happening?
>>
>> What happened to Kodak will happen in a lot of industries in the next 5-10 years and, most people don't see it coming.
>>
>> Did you think in 1998 that 3 years later, you would never take pictures on film again? With today’s smart phones, who even has a camera these days?
>>
>> Yet digital cameras were invented in 1975. The first ones only had 10,000 pixels, but followed Moore's law. So as with all exponential technologies, it was a disappointment for a time, before it became way superior and became mainstream in only a few short years. It will now happen again (but much faster) with Artificial Intelligence, health, autonomous and electric cars, education, 3D printing, agriculture and jobs.
>>
>> Forget the book, “Future Shock”, welcome to the 4th Industrial Revolution.
>>
>> Software has disrupted and will continue to disrupt most traditional industries in the next 5-10 years.
>>
>> UBER is just a software tool, they don't own any cars, and are now the biggest taxi company in the world!
>> Ask any taxi driver if they saw that coming.
>>
>> Airbnb is now the biggest hotel company in the world, although they don't own any properties.
>> Ask Hilton Hotels if they saw that coming.
>>
>> Artificial Intelligence: Computers become exponentially better in understanding the world.
>> This year, a computer beat the best Go-player in the world, 10 years earlier than expected.
>>
>> In the USA, young lawyers already don't get jobs. Because of IBM's Watson, you can get legal advice (so far for right now, the basic stuff) within seconds, with 90% accuracy compared with 70% accuracy when done by humans. So, if you study law, stop immediately. There will be 90% fewer lawyers in the future, (what a thought!) only omniscient specialists will remain.
>>
>> Watson already helps nurses diagnosing cancer, its 4 times more accurate than human nurses.
>>
>> Facebook now has a pattern recognition software that can recognize faces better than humans. In 2030, computers will become more intelligent than humans.
>>
>> Autonomous cars: In 2018 the first self-driving cars are already here. In the next 2 years, the entire industry will start to be disrupted. You won't want to own a car anymore as you will call a car with your phone, it will show up at your location and drive you to your destination. You will not need to park it you will only pay for the driven distance and you can be productive while driving. The very young children of today will never get a driver's license and will never own a car.
>>
>> This will change our cities, because we will need 90-95% fewer cars. We can transform former parking spaces into parks.
>>
>> 1.2 million people die each year in car accidents worldwide including distracted or drunk driving. We now have one accident every 60,000 miles; with autonomous driving that will drop to 1 accident in 6 million miles. That will save a million lives plus worldwide each year.
>>
>> Most traditional car companies will doubtless become bankrupt. Traditional car companies will try the evolutionary approach and just build a better car, while tech companies (Tesla, Apple, Google) will do the revolutionary approach and build a computer on wheels.
>>
>> Look at what Volvo is doing right now; no more internal combustions engines in their vehicles starting this year with the 2019 models, using all electric or hybrid only, with the intent of phasing out hybrid models.
>>
>> Many engineers from Volkswagen and Audi; are completely terrified of Tesla and so they should be. Look at all the companies offering all electric vehicles. That was unheard of, only a few years ago.
>>
>> Insurance companies will have massive trouble because, without accidents, the costs will become cheaper. Their car insurance business model will disappear.
>>
>> Real estate will change. Because if you can work while you commute, people will move farther away to live in a more beautiful or affordable neighborhood.
>>
>> Electric cars will become mainstream about 2030. Cities will be less noisy because all new cars will run on electricity.
>> Cities will have much cleaner air as well. (Can we start in Los Angeles, please?)
>>
>> Electricity will become incredibly cheap and clean.
>>
>> Solar production has been on an exponential curve for 30 years, but you can now see the burgeoning impact.
>> And it’s just getting ramped up.
>>
>> Fossil energy companies are desperately trying to limit access to the grid to prevent competition from home solar installations, but that simply cannot continue - technology will take care of that strategy.
>>
>> Health: The Tricorder X price will be announced this year. There are companies who will build a medical device (called the "Tricorder" from Star Trek) that works with your phone, which takes your retina scan, your blood sample and you breath into it. It then analyses 54 bio-markers that will identify nearly any Disease. There are dozens of phone apps out there right now for health purposes.
>>
>> WELCOME TO TOMORROW – it actually arrived a few years ago.
>>
>>
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[StAnger]

Technology is evil, and must be destroyed. Pure and simple.

Either way. The future is very unfriendly, and I'm glad I plan to be dead and gone by 40. Even if that means taking matters into my own hands.

[Ponyryd]

Predictions yes, but a little far-fetched, and honestly the whole post seems like something Elon musk would post.
While I agree with some of it, I really don’t think all of this will happen nearly as quick as predicted.

Volvo still makes ICE engines, their current offering is only a few years old.

[Quicksilver]

It's just an article I came across. Just posted it as food for thought

[Black Sheep]

add to that,,,,autonomous cars.
disposable cars are in the future.
no person will own a car, (that is on the road). all will be corp. owned
dealerships will disappear.
service will be completed via assembly line by robots.
liability will be held by corp
insurance companies will fall to the wayside. except for home, life,, etc type.
corporations will have even more control over our lives.

very sad for my children...the world will change very quickly right in front of their eyes.

[RedSN]

very sad for my children...the world will change very quickly right in front of their eyes.
My great grandfather said the same thing. His children had to overcome modern technology like electricity, cars, phones, televisions, plumbing, people flying! All within one generation.

[5.4MarkVIII]

My great grandfather said the same thing. His children had to overcome modern technology like electricity, cars, phones, televisions, plumbing, people flying! All within one generation.

True but many experts say that autonomous cars will be the single biggest threat to job security that we have seen threw out history.

shouldnt be a huge problem for people willing to expand and relearn and develop new needed things, those who think that somone else should pay for their loss while they sit on their asses will not do so well

[Black Sheep]

these as well as other outsourcing job issues is why we coaxed our kids into electrician/electronics and nursing...these will be, more than likely, in demand during their working years.
it will be a whole new ball of wax if and/or when the grand kids come along.

[Mustang4]

Interesting read. Likely some of it will come to pass quicker than others and some not to the degree expected.
The rapid electric motor replacement is interesting, but it sure seems hard to imagine fixing all the other electronic issues that appear in today's cars so quickly.

- - - Updated - - -


these as well as other outsourcing job issues is why we coaxed our kids into electrician/electronics and nursing...these will be, more than likely, in demand during their working years.
it will be a whole new ball of wax if and/or when the grand kids come along.

Good choices for future jobs for sure.

[5.4MarkVIII]

I do question though the size of the impact originally posted. I can see where they are coming from but how much repairing work is actually Motor related? Vs breaks, tires, suspension, transmission, ect ect ect

I can see motors needing to be sent away for a rewind but what about bearings? Will it be just a simple push out and press in?

for sure some food for thought.

[Ponyryd]

There’s way more systems to vehicles than just driveline, and most issues are not with driveline, so the article is way, way off. Further, it will not take 15 minutes to change an electric motor.

Bu this is all very sad if true, basically we will lose tons of jobs/careers, which will not be changed over into another sector, and we will be overpopulated to the point where the earth won’t be able to handle us all. So yea, this is the end of life as we know it, way to go technology!

[92redragtop]

That's a compendium of several theories and statements/data that's been shared around for few years now. Interesting compilation when you join them all together.

Just came back from a strategy planning session (up to 30 years out; disruption, alternative competitors, disintermediation, future of money/payments, crypto, biometrics, etc) and then a conference on risk/economics, etc....all above are pretty much a given, and some of it came up/was discussed. Add climate change (whether you believe it or not) and I will say I am glad I don't have children - they or their offspring will be fucked (or dehydrated). There is a lot more not even mentioned above that is laying the foundation for the Fourth or is yet to come post-Fourth. An example of what is not noted above is the impact as quantum computing as that gathers steam. For example, much of the encryption we have will become useless. On the other hand it will accelerate design/modelling/innovation, etc which may speed up some of the things mentioned above. That's assuming someone doesn't set off a nuclear war first or a pandemic (or ancient virus in the Arctic ice) that will kill off most of us (since we are running out of new antibiotics to fight evolving viruses/diseases). Animal farming which is unsustainable will change significantly or disappear (hopefully) as food becomes more lab/greenhouse grown. All types of innovation (which has different opportunity and different efficiency leverage which means not a 1:1 job replacement but traditional/old sectors will decline/disappear).

This is why UBI is being discussed/tested more recently although I'm not sure how this can be paid for on a mass scale (where will tax revenue come from?).


Lots of material out there over the past few years....some of the things we reviewed/discussed last week in terms of what's been done and how to define/build/create the future (Fourth and stuff in money but is indicative of change). Everything is accelerating.

https://www.youtube.com/watch?v=SCGV1tNBoeU&feature=youtu.be

https://www.youtube.com/watch?v=VS2vb3I74Ss&feature=youtu.be

[StAnger]

I'm just going to put this here.... And leave you with a bit of wisdom. Technology isn't immortal, it can be destroyed. Ditto for the internet.

https://gizmodo.com/5912383/how-to-destroy-the-internet

Resistance is far from futile.

[Ontariomystic]

They also predicted flying cars by 2020. Not even close.

[hammerhead]

That's a compendium of several theories and statements/data that's been shared around for few years now. Interesting compilation when you join them all together.

Just came back from a strategy planning session (up to 30 years out; disruption, alternative competitors, disintermediation, future of money/payments, crypto, biometrics, etc) and then a conference on risk/economics, etc....all above are pretty much a given, and some of it came up/was discussed. Add climate change (whether you believe it or not) and I will say I am glad I don't have children - they or their offspring will be fucked (or dehydrated). There is a lot more not even mentioned above that is laying the foundation for the Fourth or is yet to come post-Fourth. An example of what is not noted above is the impact as quantum computing as that gathers steam. For example, much of the encryption we have will become useless. On the other hand it will accelerate design/modelling/innovation, etc which may speed up some of the things mentioned above. That's assuming someone doesn't set off a nuclear war first or a pandemic (or ancient virus in the Arctic ice) that will kill off most of us (since we are running out of new antibiotics to fight evolving viruses/diseases). Animal farming which is unsustainable will change significantly or disappear (hopefully) as food becomes more lab/greenhouse grown. All types of innovation (which has different opportunity and different efficiency leverage which means not a 1:1 job replacement but traditional/old sectors will decline/disappear).

This is why UBI is being discussed/tested more recently although I'm not sure how this can be paid for on a mass scale (where will tax revenue come from?).


Lots of material out there over the past few years....some of the things we reviewed/discussed last week in terms of what's been done and how to define/build/create the future (Fourth and stuff in money but is indicative of change). Everything is accelerating.

https://www.youtube.com/watch?v=SCGV1tNBoeU&feature=youtu.be

https://www.youtube.com/watch?v=VS2vb3I74Ss&feature=youtu.be

I always wonder about currency since it appears to be fewer jobs for the future...I think it's important not to let your children forget the old ways and become too comfortable with convenience. Simple things like growing your own food and maybe propagating seed. Myself personally I don't trust process food. I didn't move to my house by accident. The ground I live on has an abundant supply of clean drinking water that needs no treatment - that was a big factor in my decision. I think change is happening faster than we have time to think about it. My biggest concern is politics - Trump was voted in because people have lost faith in the current ideals of leadership before him - this could have gone in an even worst direction if a socialist was voted in.

[92redragtop]

I always wonder about currency since it appears to be fewer jobs for the future...I think it's important not to let your children forget the old ways and become too comfortable with convenience. Simple things like growing your own food and maybe propagating seed. Myself personally I don't trust process food. I didn't move to my house by accident. The ground I live on has an abundant supply of clean drinking water that needs no treatment - that was a big factor in my decision. I think change is happening faster than we have time to think about it. My biggest concern is politics - Trump was voted in because people have lost faith in the current ideals of leadership before him - this could have gone in an even worst direction if a socialist was voted in.

Not really sure about the last part as you're seeing the early glimpses of facism strategies (like use of unconstitutional actions, restricting freedom of the press, use of fake news, etc).

[hammerhead]

Not really sure about the last part as you're seeing the early glimpses of facism strategies (like use of unconstitutional actions, restricting freedom of the press, use of fake news, etc).

the strategy planning session you recently participated in sounds very interesting to me - is it something that may get posted online for others to see?

[5.4MarkVIII]

Not really sure about the last part as you're seeing the early glimpses of facism strategies (like use of unconstitutional actions, restricting freedom of the press, use of fake news, etc).

but none of that to the level of which Obama used, so why only an issue for people now. not to highjack but I think there is more at play. or I suppose less maybe people truly were not paying attention to what was going on until be media went full fear monger on Trump. but Obama lied constantly, used the DOJ and Ag as his own personal hit squad and clean up crew, caused more division than any other president in history (remember #metoo, black lives matter Antifa, occupy wallstreat ect ect, all pre trump movements)
Obama even had members of the "press" arrested and jailed of documentary's he didn't like.


so the big question is why do so many look the other way for one president and then flip out on the other?

[hammerhead]

but none of that to the level of which Obama used, so why only an issue for people now. not to highjack but I think there is more at play. or I suppose less maybe people truly were not paying attention to what was going on until be media went full fear monger on Trump. but Obama lied constantly, used the DOJ and Ag as his own personal hit squad and clean up crew, caused more division than any other president in history (remember #metoo, black lives matter Antifa, occupy wallstreat ect ect, all pre trump movements)
Obama even had members of the "press" arrested and jailed of documentary's he didn't like.


so the big question is why do so many look the other way for one president and then flip out on the other?

exactly what I was thinking - what scares me about voting is most people have no idea what they are voting for (so the phrase "get out and vote - it's your right - "your duty" sounds more dangerous to me than not voting at all. People voted for change real change not just a new face. The lack of knowledge may notbe intentional, but mostly hidden or masked with good feeling campaign. The government has become a vessel for ramming their agendas thru like it or not.

[Ponyryd]

but none of that to the level of which Obama used, so why only an issue for people now. not to highjack but I think there is more at play. or I suppose less maybe people truly were not paying attention to what was going on until be media went full fear monger on Trump. but Obama lied constantly, used the DOJ and Ag as his own personal hit squad and clean up crew, caused more division than any other president in history (remember #metoo, black lives matter Antifa, occupy wallstreat ect ect, all pre trump movements)
Obama even had members of the "press" arrested and jailed of documentary's he didn't like.


so the big question is why do so many look the other way for one president and then flip out on the other?

Some real truth right here, but you won’t get through to some as they have their mind made up that trump is the devil despite all the positive progress he has made for the us. Democrats/liberals are delusional and cannot be reasoned with for the most part. It’s very sad.

[92redragtop]

Some real truth right here, but you won’t get through to some as they have their mind made up that trump is the devil despite all the positive progress he has made for the us. Democrats/liberals are delusional and cannot be reasoned with for the most part. It’s very sad.

LOL - "real truth"? Trump is a con man, a purveyor of fake news (that's why he claims he knows it so well), long before he even ran for president. There's been others before (eg. Madoff) and there will be more after him.

[92redragtop]

but none of that to the level of which Obama used, so why only an issue for people now. not to highjack but I think there is more at play. or I suppose less maybe people truly were not paying attention to what was going on until be media went full fear monger on Trump. but Obama lied constantly, used the DOJ and Ag as his own personal hit squad and clean up crew, caused more division than any other president in history (remember #metoo, black lives matter Antifa, occupy wallstreat ect ect, all pre trump movements)
Obama even had members of the "press" arrested and jailed of documentary's he didn't like.


so the big question is why do so many look the other way for one president and then flip out on the other?

Obama made decisions that would make Republicans proud (but they criticized him for it because it wasn't them who did it) but some of the things you mentioned was fake news from nationalist outlets and conspiracy purveyors like Breitbart/Info Wars, etc. The racist birther conspiracy was front of centre for years, for example, so people were "paying attention" as was the media - they just had less material to use versus the train wreck we've seen (now a new AG is coming although the current "appointment" is unconstitutional). Anyway, back to the thread.

[Ponyryd]

Jesus, here we go.....

[92redragtop]

the strategy planning session you recently participated in sounds very interesting to me - is it something that may get posted online for others to see?

It was an interesting and intellectually challenging 2 days of work as a leadership team (especially raising your sightline from the next 2-5 years to a longer future view), especially as it was right before I headed off to a Moody's conference in the US last week (macro topics on economics, financial system, regulations, AI/Machine Learning, etc). Unfortunately the strategy planning session is proprietary to our company so wouldn't be available for sharing. We brought in a couple researchers/practitoners from Foresight Canada to help us with the process (http://foresightcanada.com/).

[5.4MarkVIII]

Obama made decisions that would make Republicans proud (but they criticized him for it because it wasn't them who did it) but some of the things you mentioned was fake news from nationalist outlets and conspiracy purveyors like Breitbart/Info Wars, etc. The racist birther conspiracy was front of centre for years, for example, so people were "paying attention" as was the media - they just had less material to use versus the train wreck we've seen (now a new AG is coming although the current "appointment" is unconstitutional). Anyway, back to the thread.

jesus drop the "old racist/ fake news" crap its really old that everything you disagree with is not racist and fake news

so do me a favor and explain to me exactly what I mentioned that was fake and racist, provide some proof to your points. and explain why anything I said has anything to do with the birther crap. otherwise drop the straw man arguments if you cant make a valid point that can be backed up.

or go complain about how people disagree with you so it can be locked up in the BF forum

[92redragtop]

jesus drop the "old racist/ fake news" crap its really old that everything you disagree with is not racist and fake news

so do me a favor and explain to me exactly what I mentioned that was fake and racist, provide some proof to your points. and explain why anything I said has anything to do with the birther crap. otherwise drop the straw man arguments if you cant make a valid point that can be backed up

Perhaps start a thread in BFF and we can continue the circular conversation there.

[5.4MarkVIII]

yeah I called that you just treed my edit.

how about backing up your claims with facts

[Ponyryd]

Or how about dropping the fact that it’s Trump, and just looking at what’s been done for the US in the short time he has been the president. Imagine it was crooked Hillary, not trump, would you still have the same views?

But I agree, head to BFF with this crap

[92redragtop]

Or how about dropping the fact that it’s Trump, and just looking at what’s been done for the US in the short time he has been the president. Imagine it was crooked Hillary, not trump, would you still have the same views?

But I agree, head to BFF with this crap

Nothing has really been accomplished other than Paul Ryan's tax cut (preceded current administration) - we can talk further in BFF.

[5.4MarkVIII]

Nothing has really been accomplished other than Paul Ryan's tax cut (preceded current administration) - we can talk further in BFF.

you must live under a very large liberal media influenced rock. as I have said in the past you really should expand your horizons

[hammerhead]

www.foxnews.com/politics/in-socialist-candidates-elections-success-some-see-ominous-rejection-of-democratic-old-guard

[5.4MarkVIII]

link dosnt work

[Ponyryd]

Nothing has really been accomplished other than Paul Ryan's tax cut (preceded current administration) - we can talk further in BFF.

I don’t have access to BFF. And no offence, but arguing with you is not something I am interested in doing, not because you make good points, but because your mind appears completely closed, and double-locked with two separate people on other sides of the earth holding the individual keys.

[hammerhead]

link dosnt work

not much just a bit of a story of an inexperienced Socialist wining in New York State and four others in Philly - explains how the socialist have pickup a large amount of momentum since 2016 on the heels of democrats... kinda scary I think young people are finding socialism appealing especially the less fortunate....

[5.4MarkVIII]

mostly cuz it promises them everything for nothing and puts all the blame for their misfortune on someone else. scariest thing is the democrats have not been moderate left for some time. like here they are embracing the socialist ideal full on and the "young generations who think they are so smart due to there collage and university brain washing cant see the fact that everything they claim to hate and accuse the right of they are more guilty of then I think they can ever comprehend.

[Mellow Yellow]

Back on track.....

I’m not sure I agree with oil drilling ending. Where do they think the plastics etc. Used in electrical applications come from?

[RedSN]

^^^agreed.


And I don’t think the price of electricity is ever going to be “incredibly cheap”.....unless we invent fusion

[5.4MarkVIII]

both valid points, people flip out about oil and electricity but donst seem to realize that the tech they demand and cant live without needs it, plus other minerals that are far far worse.


want to make a change environmental wise, stop all the green house gas and carbon tax bullshit and start planting trees.

[hammerhead]

Back on track.....

I’m not sure I agree with oil drilling ending. Where do they think the plastics etc. Used in electrical applications come from?

yes most everything is made with petroleum a lot of things you would never imagine

[5.4MarkVIII]

yes most everything is made with petroleum a lot of things you would never imagine

it is 100% imposable to go threw life without using something that was produced packaged or shipped with the use of oil. really is scary when you think of it finite supply and all that, who ever does invent a cheap replentishable solution to replace EVERYTHING oil gives us is going to be richer than anyone can imagine, or most likely dead

[92redragtop]

Maybe we can have whale farms?

[5.4MarkVIII]

Maybe we can have whale farms?

those would be some pretty big farms

[hammerhead]

I really cant believe ev's will take over by 2030. There are approx. 250,000,000 vehicles in the usa combined and 25,000,000 in Canada. I think by 2030 the ev will begin to die out if it makes it that far. I believe the push for fewer vehicles and less strain on infrastructure and resources to build infrastructure will be the ultimate goal of future government in respects to personal transportation and technology may play a huge roll in that. I've never worked in an office but conceivably today most office staff could work from home. That could easily reduce traffic by 50%, the need for large buildings, and schools that are only in use for partial days. Autonomous vehicles will change the high cost of transportation fore sure in many respects. Reducing the need to travel to work could easily roll back inflation. With fewer vehicles on the road the ev may survive but to replace todays numbers and ultimately more by 2030 I cant see it.

[92redragtop]

those would be some pretty big farms

Factory farms of the future.

[Laffs]

The only constant is change. The candle makers rued the day of the light bulb, the horsemen the day of the automobile, the train engineers the airplane, and so shall the oil companies the day of the electric vehicle just as drivers will the autonomous vehicle. If we went backwards every time an idea was revolutionary or upended our current beliefs the vast majority of us would have no contact with the other as we'd still be sitting within our crude dwellings, most of either dead or near dying from minute ailments.

While the players in the game has changed, this is nothing new. We have changed the landscape of existence on this planets dozens of times before, and will continue to do so. To sit there and dig your feet in is to get left behind. The only reason it seems dire is we haven't figured it out yet, but history shows us we will.

[5.4MarkVIII]

Your right we will adapt something new will come. As long as we are raising our kids to think out side the box. To be self reliant and not depend on the government to fix things.

My bigger concern about the electric car move is three things.

Distance. Longevity and infrastructure

Right now there isn’t an electric option that guarantees the mileage I need for my work vehicle on a single charge.

Every electronic thing I have ever had has been hindered by battery life

But mostly. Our grid in a lot of places is archaic and out of date.
Brown outs and black outs happen all the time around here just due to ac load in the summer time. Imagine the outcome if the government forced electric cars before addressing the grid.

And besides. We all know our current “hydro” isn’t cheap. Replace one expensive fuel source for another seems like an issue for me. Especially once it’s a monopoly. And the only place you can fuel your vehicle has you by the balls

[Gr8Stang]

My daughter was talking about artificial intelligence involvement in displacing radiologists. Essentially, AI will be capable of reading the x-rays and scans and determining the outcome/diagnosis.

Check out the book "Thank you for being late" an Optimists guide to thriving in the age of accelerations, by Thomas L. Friedman for some good insights on how
quickly technology has accelerated since the introduction of iPhone/smart phone. Interesting read.